Toyota is Not Toying: Will Use Blockchain to Minimize Fraud in Digital Ad Campaigns

Toyota, the renowned Japanese car manufacturer, has entered into a partnership with Lucidity, a blockchain based advertising analytics firm, to minimize fraud while purchasing digital ads. Los Angeles-based Lucidity, formerly called as KR8OS, was established in 2017. It offers an Ethereum blockchain solution to monitor supply chain remittances so that advertisers can track how their funds are … Continue reading Toyota is Not Toying: Will Use Blockchain to Minimize Fraud in Digital Ad Campaigns